{"id":70,"date":"2023-10-11T16:29:41","date_gmt":"2023-10-11T16:29:41","guid":{"rendered":"https:\/\/tappmath.com\/?page_id=70"},"modified":"2023-12-05T19:03:30","modified_gmt":"2023-12-05T19:03:30","slug":"customer-acquisition","status":"publish","type":"page","link":"https:\/\/tappmath.com\/index.php\/customer-acquisition\/","title":{"rendered":"Revenue Increase From Custom Business Intelligence Development"},"content":{"rendered":"\n<p><strong>The Assignment: <\/strong>A TappMath client was already using existing metrics to optimize and increase their revenue. However, fine tuning by TappMath increased the effectiveness of the client\u2019s existing strategy. TappMath identified a new metric that 0.9% more likely to identify a paying customer.<\/p>\n\n\n\n<p><strong>The TappMath Solution: <\/strong>TappMath introduced a second variable and used it in conjunction with an already-existing metric. The new data analysis was formatted into a color-coded Excel spreadsheet that clearly identified key patterns for the client.<\/p>\n\n\n\n<p><strong>Tools and Methodology: <\/strong>Prior attempts to acquire customers were divided into deciles for each variable. Once the aforementioned pattern was identified, a model with a parameter was created. A Xi square fit was used to identify the best value of the parameter and create a new metric.<\/p>\n\n\n\n<p><strong>Value Add: <\/strong>The client incorporated the new metric into their database and was able to better identify paying customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Assignment: A TappMath client was already using existing metrics to optimize and increase their revenue. However, fine tuning by TappMath increased the effectiveness of the client\u2019s existing strategy. TappMath identified a new metric that 0.9% more likely to identify a paying customer. The TappMath Solution: TappMath introduced a second variable and used it in &hellip; <a href=\"https:\/\/tappmath.com\/index.php\/customer-acquisition\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Revenue Increase From Custom Business Intelligence Development<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/tappmath.com\/index.php\/wp-json\/wp\/v2\/pages\/70"}],"collection":[{"href":"https:\/\/tappmath.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tappmath.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tappmath.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tappmath.com\/index.php\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":4,"href":"https:\/\/tappmath.com\/index.php\/wp-json\/wp\/v2\/pages\/70\/revisions"}],"predecessor-version":[{"id":132,"href":"https:\/\/tappmath.com\/index.php\/wp-json\/wp\/v2\/pages\/70\/revisions\/132"}],"wp:attachment":[{"href":"https:\/\/tappmath.com\/index.php\/wp-json\/wp\/v2\/media?parent=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}